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加盟连锁得知道的商标知识！

2020-04-10 2308阅读同路君

加盟指参加某一团体或组织。可拓展到商业领域，指商业品牌的代理加盟。加盟就是该企业组织，或者说加盟连锁总公司与加盟店二者之间的持续契约的关系。

根据契约，必须提供一项独特的商业特权，并加上(人员培训、组织结构、经营管理、商品供销)的方面的无条件协助。而加盟店也需付出相对的报偿。

特点：

1.有一个特许权拥有者，即为加盟连锁的盟主。

2.盟主拥有特许权，特许权可以是产品、服务、营业技术、商号、标示，以及其他可带来经营利益的特别力量。

3.盟主和加盟者以合同为主要联结纽带。

4.加盟者对其店铺拥有所有权，店铺经营者是店铺的主人。

5.经营权盟主的总部，加盟者必须完全按照盟主总部的一系列规定经营，自己没有经营自主权。

6.总部有义务教给加盟者完成事业的信息、知识、技术等一整套经营系统，同时授予加盟店使用店名、商号、商标、服务标记等一定的区域的垄断使用权，并在合同期内，不断进行经营指导。

7.加盟者要向盟主交付一定的有偿费用，通常包括一次性加盟费，销售额或毛利提成等。

8.盟主是纵向关系，各加盟者之间无横向关系。

注意：

根据《特许经营管理条例》第3条，拥有注册商标、企业标志、专利、专有技术等经营资源的企业(以下称特许人)，以合同形式将其拥有的经营资源许可其他经营者(以下称被特许人)使用，被特许人按照合同约定在统一的经营模式下开展经营，并向特许人支付特许经营费用的经营活动。

商标注册证：

应要求加盟总部出示商标注册证。

所谓加盟，就是总部将品牌授权给加盟店使用，换句话说，总部必须要先拥有这个品牌，才能授权给加盟店使用这一统一品牌。

也就是说，总部必须先取得国家工商行政管理总局商标局所颁发的商标注册证才行。

注册商标具有排他性、独占性、唯一性等特点，属于注册商标所有人所独占，受法律保护，任何企业或个人未经注册商标所有权人许可或授权，均不可自行使用，否则将承担侵权责任。

加盟者在加盟前，务必要先确认总部的确拥有此一品牌，才能放心地加盟。

切记

要加盟的总部必须是合法立案的公司或是行号，且代表签约的对象必须是公司的法定代理人。此外，加盟就是总部将品牌授权给加盟店使用，总部必然要先拥有这个品牌的商标权才能授权给加盟者。

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