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当“天眼”成为一包香烟，是弘扬科学家精神，还是“蹭热点”？

2020-08-10 4173阅读同路君

提起“天眼”，很多人首先想到的，或许就是贵州山窝里的那口“大锅”。

没错，历时22年，耗尽科学家南仁东一生的心血，这才有了足以领先世界二三十年的“中国天眼”。

近年，一款以500米口径球面射电望远镜（FAST）命名的“天眼”牌香烟上市。

神秘紫色的天幕中，地平面及“天眼”全景模型由近而远，缀以瑰丽星云和灿烂繁星，“FAST”的简称跃然其上……从外包装上看，科技感十足。

市场上流行的这包香烟，以“天眼”命名，号称是全球第一包星空题材卷烟。

虽然该香烟生产企业拿出了“致敬科学精神”“纪念南仁东先生”等说辞，但这种颇有蹭热点之嫌的跨界联姻，依旧引发了人们对大科学工程品牌保护的思考。

据了解，“天眼”工程于1994年提出构想，2016年9月25日落成启用。

中国科学院国家天文台于2019年6月4日申请并注册了“中国天眼”商标，商标类别覆盖共计20项商品和服务内容。

而早在2017年3月17日，红云红河烟草（集团）有限责任公司就申请注册了“天眼”中文商标，2018年4月23日，又申请注册了“天眼云烟 YUNYAN HTTP://WWW.HYHHGROUP.COM SINCE 2016”“天眼云烟 FAST SINCE 2016 HTTP:/WWW.HYHHGROUP.COM”，三个商标类型均为烟草制品。

那么，“天眼”烟是否得到相关方面授权？是否涉嫌商标侵权？

从相关渠道了解到，当初，烟草公司在使用“天眼”元素及商标时，和国家天文台没有做过任何沟通。中国科学院国家天文台为此也发过律师函交涉，但没有得到相关方回应。

在我国申请商标注册应当遵循诚实信用原则，不得损害他人现有的在先权利，也不得违背公序良俗或有其他不良影响。

从这两点上看，红云红河烟草（集团）有限责任公司抢注的商标涉嫌侵权。当然，最终构不构成侵权，还需通过法律途径来确认。

对此，业内人士表示，商标碰瓷也好，侵权也罢，都说明“天眼”的品牌价值所在，相关方面在品牌保护上及时跟上，不能让“天眼”这样的大科学工程品牌频频遭到商业滥用。

“从某种意义上说，‘天眼’不仅仅是一个大科学装置，它代表的是一种国家形象。只有把‘天眼’品牌保护好了，才对得起科学家的心血，对得起国家和人民。”

内容来源：金名标

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